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SAMPLE TEACH ME CHINA
2 DAY TRAINING WORKSHOP AND SEMINAR (Note: Below are shortened versions to fit into a two day seminar. However, each topic can be its own one day seminar so time and client goals are the only limitations) DAY 1 - TRAINING AND WORKSHOP AGENDA AND TIMELINES 8:30 - 9:00: INTRODUCTION AND REGISTRATION 9:00 - 10:00: MARKET ENTRY AND DEVELOPMENT OF YOUR BUSINESS INTO THE CHINA MARKETS This TMC Training Workshop will include 15-20 topics and focus on the “HOW TO” CREATE market entry into China for sales, what due diligence you must perform, your business analysis and strategies for your business readiness in the China market, distribution issues, and competitor considerations to think through. 10:00 -10:10: QUESTIONS AND ANSWERS 10:10 -11:10: CHINESE CULTURE, ECONOMICS, AND PURCHASING DEMOGRAPHICS This TMC Training Workshop will fully develop your China Culture knowledge, economic considerations, and targeted demographics to develop your business in China. We will cover 20-30 topics including age and wealth issues, philosophy differences between USA and China, etiquette critical to your success, visas, credit cards, and other distinctions of what is “normal business” from a Chinese view as compared to a Mexican view. 11:10 - 11:30: QUESTIONS AND ANSWERS WITH COFFEE BREAK 11:30 - 12:30: PREMARKET RESEARCH & DUE DILIGENCE This training workshop is very focused on what you need to know before you get involved in acquiring customers and selling into the Chinese market. Detailed analysis will also delve into proper and strategic pre-market research and due diligence critical to your success. This training will include 20-30 topics and will include technology, cities, similar products, project viability, pricing, marketing and business modeling, with an introduction to legal issue to think through. 12:30 - 12:40: QUESTIONS AND ANSWERS 12:40 - 1:30: LUNCH 1:30 -2:30: INVESTMENTS, CO-INVESTMENTS, PROFITS, AND JOINT VENTURES IN CHINA This TMC Training Workshop will focus on 10-15 topics with the key issues of working with Chinese investors or co-investors, developing joint ventures in China, understanding how the Chinese define profits, sales, and expenses and how your money is repatriated to your home country. 2:30 -2:45: QUESTIONS AND ANSWERS 2:45 -3:45: BRANDING, CO-BRANDING, & SALES TO 1.4 BILLION CHINESE CONSUMERS This TMC Training Workshop crystalizes the key components that will drive success in China with Branding your name and products so the sales will increase and you can find appropriate upsells to your existing customers so you can grow your company. This event covers 20-30 topics including unique value of and the marketing aspects for your brand, Chinese viewpoints on branding styles, industries to be concerned with, intellectual property valuations for negotiations with the Chinese, and understanding the industry markets in China for product or service. 3:45 - 4:00: QUESTIONS AND ANSWERS 4:00 - 5:15: INTERACTIVE GROUP TRAINING AND MODULE DISCUSSION S • Mr. Polin will present Summary of all topics and address initial Question and Answers • Mr. Polin will hand out training modules with real life questions for group discussion and interactivity • Mr. Polin will be available after the day training sessions to discuss questions with any participants. 5:15: First day of training concludes DAY 2 - TRAINING AND WORKSHOP AGENDA AND TIMELINES 9:00- 10:30: LICENSES AND LICENSING IN CHINA This TMC Training Workshop is intense and necessary for all those persons and companies looking to engage China with a licensing deal or partnership for your products or services. You will hear the REAL LIFE stories of success and failure from the front lines only two decades of experience can bring you. There will be over 25 topics covered including, principle legal considerations and requirements under Chinese law, media platforms of interest, partner considerations, negotiation issues, filings, Government versus private companies comparisons, risks, benefits, royalties, trademarks, and valuation issues. 10:30 - 10:50: QUESTIONS AND ANSWERS AND COFFEE BREAK 10:50 - 12:00: LEGAL ISSUES AND CONTRACTS INVOLVING YOUR PRODUCTS AND CHINESE BUSINESSES The TMC Training Workshop program is intended to help you understand the most critical legal issues you will confront when negotiating contracts with the Chinese private companies and the Government. The topics will cover over 20 key aspects including, critical terms you must have in your contract, venue and dispute issues, culture considerations different from your home country, Chinese and Confucian views as to the meaning of contracts, enforcement considerations and “Guan Xi”, enforceability, and translation issues you must understand. 12:00-12:15: QUESTIONS AND ANSWERS 12:15- 1:00: LUNCH 1:00-1:45: INTELLECTUAL PROPERTY (“IP”) ISSUES IN CHINA This TMC Training Workshop will walk you through the very important aspects of protecting your brand and legal filing requirements under Chinese law as well as focus on how and when you are paid. This event covers 15-20 topics including, accountings to you under Chinese law, royalties, license fee issues, copyright and trademark issues, intellectual property valuations, infringement issues and resolutions, partners, exclusivity versus non-exclusivity issues and much more. 1:45-2:00: QUESTIONS AND ANSWERS 2:00-2:45: DEVELOPING PARTNERS AND STRATEGIC ALLIANCES IN CHINA FOR SALES AND DISTRIBUTION NETWORKS This TMC Training Workshop will focus on the importance of a critical aspect of doing business in China, finding and sourcing the right strategic alliances, partners, and business relationships. We will cover 15-20 topics including, investment strategies, history and references of partners, communication methods, due diligence, legal structures with the partners, partner education and understanding of your business, expense sharing and recoupment obligations, profits, sponsorships, accountings, and competitor relationships. 2:45 - 3:00: QUESTIONS AND ANSWERS 3:00 - 3:45: KEY BUSINESS ANALYSES WHEN EVALUATING LAUNCHING YOUR BUSINESS IN CHINA This TMC portion of the TMC Training Workshop will focus on the top 20 issues summarizing and evaluating in detail the business issues affecting you all within the realities of conflicting frameworks of doing business in China. This will include evaluating the distinct culture clashes between your home country and Chinese thinking including rules, who follow them, does government matter and which level impacts you the most, markets for you to consider, demands and growth opportunities, product definitions that matter, project viability issues, marketing strategies, operation issues and product translations to be concerned with. 3:45- 4:00: QUESTIONS AND ANSWER 4:00 - 5:15: INTERACTIVE GROUP TRAINING AND MODULE DISCUSSION S • Mr. Polin will present Summary of all topics and address initial Question and Answers • Mr. Polin will hand out training modules with real life questions for group discussion and interactivity • Mr. Polin will be available after the day training sessions to discuss questions with any participants. End of second day. |
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